Search results for "Customer needs"
showing 3 items of 3 documents
World`s Most Valuable Brand Resonation With Categories of Different Customer Needs
2017
One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs. For the greatest success in the world`s market brand should resonate its ability to satisfy some of customer`s most universal needs. In this paper authors strives to find out which of the needs world`s most successful brands are resonating with. Therefore paper goal is to is to determine what customer needs world`s most valuable brands are primarily satisfying. First part of paper authors briefly evaluate Maslow theory of needs. In second part of paper authors identify main challenges …
THE IMPACT OF VISUAL PERFORMANCE MANAGEMENT ON DECISION-MAKING IN THE ENTREPRENEURIAL PROCESS
2018
Effective decision-making is critical for entrepreneurial success due to constantly changing customer needs. Research has indicated that visual performance management approaches have the potential to improve decision-making during operations in established firms. However, how visual performance management may affect decision-making during the entrepreneurial process has not yet been adequately addressed in the extant research literature. To contribute in filling this knowledge gap, a visual performance management tool called Obeya was adapted and utilised during an entrepreneurial process, and its impact on decision-making during the process was qualitatively explored. The findings indicat…
Adoption of ubiquitous crm for operational sustainability of the firms: Moderating role of technology turbulence
2021
Ubiquitous CRM (UCRM) enhances customer relationship management. It can sense customer needs and demands, to which firms can respond quickly. Therefore, UCRM helps to improve a firm’s agility. There is a growing interest among researchers and practitioners to understand how the adoption of UCRM impacts the sustainability of firms’ operations, but not many studies have investigated this issue. In this context, the aim of this study is to examine how firms’ absorptive capacity and dynamic capability could impact the adoption of UCRM to influence the operational sustainability of the firms and their performance. The study also investigates the moderating role of technology turbulence on the re…